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Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

Editors Blog


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This Just In

First OASIS® trade evening a resounding success

First OASIS® trade evening a resounding success

As part of their involvement in the Leeds Castle Festival of Flowers OASIS® Floral Products used the event to host the first of their new-look trade evenings aimed at showcasing their Christmas collection and the new direct to shop website. Read more

Cyclamen - November Houseplant of the Month

Cyclamen — November Houseplant of the Month

In the run up to Christmas Flower Council have announced the Cyclamen as it’s November plant of the month not least because it can be transformed into the perfect festive pot plant gift. Read more

Danziger aims for diversification

Danziger aims for diversification

It all starts with the end consumers demanding more personalization. More options to fit their own personal needs and tastes” says Liat Kaplan, Global Marketing Manager, Danziger. Read more

Why Colombian flowers make me smile!

Why Colombian flowers make me smile!

In some ways the feeling I get when I go to Proflora — the trade show organised by Asocolflores every other year in Bogotá, Colombia — is completely indefinable. Read more

Best Online Programme: Shortlist Announced by Flower Council

Best Online Programme: Shortlist Announced by Flower Council

As Chanel de Kock, Marketing Manager of the Flower Council reports, the past 8 months have been a busy time, and they’ve seen many florists push the digital boundaries of their business with their specially curated online programme for florists. Read more

Colombian Flower Power Goes to Leeds Castle

Colombian Flower Power Goes to Leeds Castle

It’s been described as “The loveliest castle in the world”, and their flowers are often referred to as “the most wonderful in the world”; what better partnership to showcase Colombian Flowers in the UK than with a unique selfie trail at the Leeds Castle Festival of Flowers w… Read more

Full ambassadorial team announced for Colombian Flowers

Full ambassadorial team announced for Colombian Flowers

They are more likely to give you flowers than fancy chocolates (remember the Ferrero Rocher adverts!) but the 2017 Ambassadors for Colombian Flowers are every bit as fabulous. Read more

Proflora '17 - the worlds best show is getting closer

Proflora ’17 — the worlds best show is getting closer

You may not think travelling to Colombia is a justifiable business investment but, if you’re a wholesaler or volume buyer, we reckon it’s a must if you really want to know what’s happening in the world of flower supply.  Read more




Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more


Editor’s Blog

Why Colombian flowers make me smile!

Why Colombian flowers make me smile!

In some ways the feeling I get when I go to Proflora — the trade show organised by Asocolflores every other year in Bogotá, Colombia — is completely indefinable. Read more

Do we need more trade bodies?

Do we need more trade bodies?

Looking back through old magazines reminded me that there was a time, not so long ago, when we had 9+*1 groups working with and on behalf of the Industry.   Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more