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Wedding fairs: 5 top tips from the expert

Wedding fairs: 5 top tips from the expert

Taking the plunge to get into the wedding fair industry can be a daunting prospect; being unsure how to present stock, not knowing how to get started, and budgetary or time constraints can all be complications making a florist think, what’s the point? But, done correctly, …

Floristry sector show breaks new ground for Christmas trees

Floristry sector show breaks new ground for Christmas trees

Last January, Messe Frankfurt launched its new market place for fresh flowers, plants and ready-made flower arrangements, Floradecora. The show plays its part in helping the wholesale floristry sector enter new markets – especially at Christmasworld, the leading internatio…

Help Lindsey on the road to Team GB's world championship

Help Lindsey on the road to Team GB’s world championship

One sporty florist will be temporarily leaving her post at her Crook-based florist for the goal posts, as she competes in the American football Women’s World Championships as part of Team GB.

Better eCommerce for florists

Better eCommerce for florists

  Your eCommerce website should drive your visitors to purchase products, and lots of them! So why do you have low sales volumes?

The sexy beast of payment systems

The sexy beast of payment systems

It’s sleek, white, sexy and can be operated with one hand; ideal for busy florists who want an integrated smart till that won’t just take cash, contactless and cards but showcase their design work as well.  It is My Business Hub from Worldpay, the new all-in-one point…


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This Just In

Wedding fairs: 5 top tips from the expert

Wedding fairs: 5 top tips from the expert

Taking the plunge to get into the wedding fair industry can be a daunting prospect; being unsure how to present stock, not knowing how to get started, and budgetary or time constraints can all be complications making a florist think, what’s the point? But, done correctly, … Read more

Floristry sector show breaks new ground for Christmas trees

Floristry sector show breaks new ground for Christmas trees

Last January, Messe Frankfurt launched its new market place for fresh flowers, plants and ready-made flower arrangements, Floradecora. The show plays its part in helping the wholesale floristry sector enter new markets – especially at Christmasworld, the leading internatio… Read more

Help Lindsey on the road to Team GB's world championship

Help Lindsey on the road to Team GB’s world championship

One sporty florist will be temporarily leaving her post at her Crook-based florist for the goal posts, as she competes in the American football Women’s World Championships as part of Team GB. Read more

Better eCommerce for florists

Better eCommerce for florists

  Your eCommerce website should drive your visitors to purchase products, and lots of them! So why do you have low sales volumes? Read more

The sexy beast of payment systems

The sexy beast of payment systems

It’s sleek, white, sexy and can be operated with one hand; ideal for busy florists who want an integrated smart till that won’t just take cash, contactless and cards but showcase their design work as well.  It is My Business Hub from Worldpay, the new all-in-one point… Read more

Your free marketing handbook for wedding & prom season

Your free marketing handbook for wedding & prom season

Proms and weddings are the key way for florists to generate consistent sales from the start of spring and once the three big peaks are over, but we know florist life is busy all year round be it with organising consultations, re-stocking the flower stand, training staff an… Read more

Contemporary colours in Simply Calla's design file #8

Contemporary colours in Simply Calla’s design file #8

Simply Calla’s new Design File #8 goes bananas for colour as bright German florist Britta Boecking from Blumenhaus Chysantem took on the challenge to transform the calla into a high-impact design. Read more

Set sail for the Festival of Flowers voyage

Set sail for the Festival of Flowers voyage

Luxury travel brand Cunard has today announced leading film and TV florist, Jenny Tobin, will join its first-ever Festival of Flowers voyage this summer on Queen Victoria, giving guests the opportunity to explore some of the Atlantic Isles’ most awe-inspiring gardens and f… Read more




Business Briefing

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of Floral Art

We know just how much anxiety there is around the topic of large-scale event floristry: how much should I charge, how can I limit my exposure to risk, where should I focus the budget, what insurance cover do I need, how should I start designing and planning for such a vast… Read more


Editor’s Blog

Success or failure... it's your choice

Success or failure… it’s your choice

An American florist started a thread on Facebook as to what had caused the demise/deterioration of florists.  Almost instantly the replies flooded in.  It was all because of the relays, the big box stores, the online order gatherers, Brexit, home workers, the wea… Read more

Rise above it

Rise above it

The slightly disparaging comments by The Times on Sunday when referring to the fact that HMRC used bouquets of flowers to apologise did rankle; after all what’s wrong with sending flowers! Nothing but it made for a good story. Thing is I know full well that in the next few… Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more