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New study reveals ways for flower-sellers to target young buyers

New study reveals ways for flower-sellers to target young buyers

A new report has been released by the Floral Marketing Research Fund (FMRF), which explores innovative marketing strategies and tactics for floral businesses to target the Millennial generation, that is age 1530 year olds.

Do it with daffs … give a little, get a lot

Do it with daffs … give a little, get a lot

Tis the time of year when many a florist will bemoan the fact that supermarket daffs are cheaper than they can buy them at and how can they compete — usually followed by some bright spark who says skip the wholesaler, pop down to supermarket and buy theirs! Now I wasn’t ab…

World-renowned McQueens announce bursary award open to aspiring florists

World-renowned McQueens announce bursary award open to aspiring florists

World-renowned London florist McQueens has launched an exciting new bursary award, offering thousands of pounds’ worth of floristry training to one lucky applicant. 

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

Consumers could have reached ‘peak stuff’ and instead of spending money on products, are opting to spend on experiences such as home-cooked dinners and other memorable activities. The strong performance of retailers over the festive period is due to this growing trend, acc…

Valentine’s ideas to cut costs but retain value

Valentine’s ideas to cut costs but retain value

  With the year’s first peak looming it’s about time we talked about Valentine’s. Which red rose will you stock, what unique designs will set you apart, what will save you from completely losing your mind after the two-hundredth two-dozen hand-tied?


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This Just In

New study reveals ways for flower-sellers to target young buyers

New study reveals ways for flower-sellers to target young buyers

A new report has been released by the Floral Marketing Research Fund (FMRF), which explores innovative marketing strategies and tactics for floral businesses to target the Millennial generation, that is age 1530 year olds. Read more

Do it with daffs … give a little, get a lot

Do it with daffs … give a little, get a lot

Tis the time of year when many a florist will bemoan the fact that supermarket daffs are cheaper than they can buy them at and how can they compete — usually followed by some bright spark who says skip the wholesaler, pop down to supermarket and buy theirs! Now I wasn’t ab… Read more

World-renowned McQueens announce bursary award open to aspiring florists

World-renowned McQueens announce bursary award open to aspiring florists

World-renowned London florist McQueens has launched an exciting new bursary award, offering thousands of pounds’ worth of floristry training to one lucky applicant.  Read more

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

Consumers could have reached ‘peak stuff’ and instead of spending money on products, are opting to spend on experiences such as home-cooked dinners and other memorable activities. The strong performance of retailers over the festive period is due to this growing trend, acc… Read more

Valentine’s ideas to cut costs but retain value

Valentine’s ideas to cut costs but retain value

  With the year’s first peak looming it’s about time we talked about Valentine’s. Which red rose will you stock, what unique designs will set you apart, what will save you from completely losing your mind after the two-hundredth two-dozen hand-tied? Read more

5 ways to rose-tint your in-store experience for Valentine's

5 ways to rose-tint your in-store experience for Valentine’s

Every rose from Alexandra Farms has a story. Much more than just a bridal bloom, they could transform Valentine’s 2017. Online shopping in the UK is up 25% from last year, but billions are still being spent in real life bricks and mortar shops all over the country. W… Read more

Why not all Heemskerks are the same!

Why not all Heemskerks are the same!

Look up the surname Heemskerk in the Dutch phone book and you’ll find dozens of them. But there’s only one Heemskerk Flowers; the original and the best according to their 100’s of customers around the UK … some of whom have been buying from the company for years. Read more

Retailers are failing to inspire customers in stores, says retail expert

Retailers are failing to inspire customers in stores, says retail expert

The slump many retailers experienced in footfall during the opening weekend of the New Year is due to a failure to create an inspirational customer experience and a poor allocation of staff resources, according to a leading retail expert at Aston University. Read more




Business Briefing

Top three ways to expand your florist business online

Top three ways to expand your florist business online

Rob Straathof, CEO of Liberis, got in touch to offer up his advice on how you can expand your florist business from your computer. Liberis say they provide simple, straightforward funding to small businesses across the UK. Backed by the British Business Bank… Read more

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more


Editor’s Blog

Do it with daffs … give a little, get a lot

Do it with daffs … give a little, get a lot

Tis the time of year when many a florist will bemoan the fact that supermarket daffs are cheaper than they can buy them at and how can they compete — usually followed by some bright spark who says skip the wholesaler, pop down to supermarket and buy theirs! Now I wasn’t ab… Read more

What price relay #1

What price relay #1

  Now before I say anything please, please don’t take this as a personal criticism. I know there are some florists who make relay work for them but they tend to be bigger shops with better buying power and who have carefully structured their business so that discounted… Read more

Sixty Second Interviews

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge. Read more