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Dream on with brand new savita & avantique roses

Dream on with brand new savita & avantique roses

Two brand new rose varieties were launched by Arend Roses on Friday, in their new short film Dream On.

efig's new committee announced

efig’s new committee announced

The events of 23rd June were certainly one for the history books, but the referendum wasn’t the only vote that took place on Thursday, efig joined in on the trend by voting in their new committee… And the results are in.

Say it with ribbon

Say it with ribbon

There are loads of ways to make a bouquet unique, and finishing touches like ribbon can make all the difference. Epson have released a new ribbon to add that personal touch, by saying whatever you want from ‘thank you’ to ‘I love you’, customer’s names to your town or own …

Battle of the Blooms as Britain goes to the Polls

Battle of the Blooms as Britain goes to the Polls

Today marks a historic moment as Britain goes to the polls to determine whether its future is to stay in Europe. 

Neil Whittaker explains his prom season success

Neil Whittaker explains his prom season success

  Teenagers up and down the country are trying dresses and suits, schools are making party arrangements for their end of year bash and corsage requests should be flooding in. Prom season is well and truly upon us, so we spoke to Interflora World Cup 2nd Place winner Ne…


Business Briefing


Editor’s Blog

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This Just In

Dream on with brand new savita & avantique roses

Dream on with brand new savita & avantique roses

Two brand new rose varieties were launched by Arend Roses on Friday, in their new short film Dream On. Read more

efig's new committee announced

efig’s new committee announced

The events of 23rd June were certainly one for the history books, but the referendum wasn’t the only vote that took place on Thursday, efig joined in on the trend by voting in their new committee… And the results are in. Read more

Say it with ribbon

Say it with ribbon

There are loads of ways to make a bouquet unique, and finishing touches like ribbon can make all the difference. Epson have released a new ribbon to add that personal touch, by saying whatever you want from ‘thank you’ to ‘I love you’, customer’s names to your town or own … Read more

Battle of the Blooms as Britain goes to the Polls

Battle of the Blooms as Britain goes to the Polls

Today marks a historic moment as Britain goes to the polls to determine whether its future is to stay in Europe.  Read more




Business Briefing

Brexit: what could it mean for florists?

Brexit: what could it mean for florists?

  According to Royal Flora Holland the UK is one of the biggest buyers of flowers in Europe. With a buoyant economy and a strong pound, we’re spending more and things are looking good. Read more

Brexit: Flower Power confronts the Dismal Science

Brexit: Flower Power confronts the Dismal Science

Macroeconomist Russell Jones spoke at the BFA’s Vision ’16 conference and detailed thoughts on Brexit and what it could mean for the flower industry. Here’s a precis of his speech.  I spend much of my time – actually far too much of my time — interacting with crusty … Read more


Editor’s Blog

Why I'm putting GFG back out there

Why I’m putting GFG back out there

I knew that by the time the RHS Chelsea Flower Show came to an end I wanted to have Good Florist Guide back up and running. After all, what better time than the week when the world is looking at top class floristry. Read more

Why you should never, ever under-charge

Why you should never, ever under-charge

In my opinion a letter tribute CANNOT cost less than £35 per letter. In fact, I don’t really think they should be sold for less than £4045 if they are made properly and certainly not if there’s a cluster, anything other than AYR basing and a foliage trim. Read more

Sixty Second Interviews

60 seconds with Sophie Lee, geo-fleur

60 seconds with Sophie Lee, geo-fleur

Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She’s recently launched a plant subscription service, in which subscribers receive a … Read more

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

A Dutchman in London, Rob Van Helden has gone from running a flower stall on Fulham Road to heading one of the world’s largest events florists, Rob Van Helden Floral Design, some thirty years later. He’s been chosen by New Covent Garden Flower Market as day five’s featured… Read more

Sixty Second Interviews