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Never known to hold back - be it good or bad - read on for industry views from Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

Editors Blog


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This Just In

What do you REALLY think of British Flowers

What do you REALLY think of British Flowers

Last April Simon Lycett instigated a meeting, co-hosted by the NFU,where over 20 representatives from various aspects of the British Flower Industry gathered together to discuss the future of British flowers. Read more

Darwin £10 note almost extinct – are you ready?

Darwin £10 note almost extinct – are you ready?

The Bank of England will withdraw legal tender status of the paper £10 note featuring Charles Darwin at 23:59 on Thursday 1 March 2018. With 6 weeks to go, all businesses that handle cash need to plan and prepare for the change. Read more

Marc Eijsackers to leave the Flower Council of Holland

Marc Eijsackers to leave the Flower Council of Holland

Marc Eijsackers will be leaving the Flower Council of Holland (FCH) with effect from 31 March. He has been FCH’s managing director since January 2014. Read more

Explorer ... a luxury rose from Colombia

Explorer ... a luxury rose from Colombia

The vid is still being edited but we're still raving about Explorer from Colombia which we know a lot of people have been looking for since our Ed first mentioned it last week. However in answer to those who wanted to know what the difference was here goes! Read more

Get some Fresh Thinking this Sunday

Get some Fresh Thinking this Sunday

Some of the best known names in the industry are getting together to host a special open day on Sunday 21st January in Birmingham. Read more

New Covent Garden boss on New Markets Board for London

New Covent Garden boss on New Markets Board for London

  The Mayor of London, Sadiq Khan, has announced a bold package of measures to help protect and grow London’s vibrant street markets. Read more

Bold debut for Flowers of Colombia

Bold debut for Flowers of Colombia

It’s bold, it’s bright, it’s dramatic and it’s strong. In fact the new logo for Flowers by Colombia is just like the flowers it represents; bigger, brighter and stronger and exactly what the new campaign for flowers from Colombia is all about. Read more

First OASIS® trade evening a resounding success

First OASIS® trade evening a resounding success

As part of their involvement in the Leeds Castle Festival of Flowers OASIS® Floral Products used the event to host the first of their new-look trade evenings aimed at showcasing their Christmas collection and the new direct to shop website. Read more




Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th... Read more

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more


Editor's Blog

Why Colombian flowers make me smile!

Why Colombian flowers make me smile!

In some ways the feeling I get when I go to Proflora - the trade show organised by Asocolflores every other year in Bogotá, Colombia - is completely indefinable. Read more

Do we need more trade bodies?

Do we need more trade bodies?

Looking back through old magazines reminded me that there was a time, not so long ago, when we had 9+*1 groups working with and on behalf of the Industry.   Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h... Read more