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Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


Real florists only: 9 skills you only have if you're a florist


Being an independent florist doesn't just mean you're good with flowers, as competition grows from both supermarkets and online operators what now sets a serious florist apart is a whole load of niche business knowledge as well. Like knowing how to get hold of unusual specialty flower varieties, providing top notch customer service, using beautiful branded packaging and knowing where to get the very best sundries to add genuine value to designs. Which is where Corsage Creations come in; renowned as the wedding and prom specialists but also offering hundreds of lines suitable for everyday work they're a one-stop-shop for sundries and accessories to make every design extra special.

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A secret for keeping mum a customer long after Mother’s Day


We know you'll be manically busy, likely surviving on three hours' sleep and buckets of coffee but this little trick from our friends at Corsage Creations is one you might want to remember come M-Day '17, since it's so important to nurture those new customers for the future.

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27 striking arrangements in glass for Mother’s Day inspiration


For the simplest most satisfying Mother's Day yet, you need to nag your wholesaler now! That's because if you want any of this absolutely stunning, artisan quality hand-blown DutZ glassware, to offer special design lines and to display your hand-tieds, then you'd better make sure you can get hold of it.

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Not just a filler flower: top florists freestyle with freesia


For the last three years Dutch freesia growers have worked together with Flower Factor, the online portal run by eminent European florist Pim van den Akker, to promote the versatility of freesias. This year their campaign, #FreestyleFreesia, sees them taking a different look at the dainty scented stem.

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Especially for you: how to guide brides on rose choice


Renowned around the world as purveyors of the most precious garden rose varieties, Alexandra Farms are entering their time to shine as spring approaches and florists welcome wedding season. An established favourite among brides, the celebrated farm even grows David Austin roses alongside their huge range of gorgeous own-brand scented stems. But it's not just a famous name that makes these roses so special, because every flower in this unique range comes with its own story and its own qualities, making the Alexandra collection a perfect guide for brides, taking all that Pinterest-pain away and helping to select perfectly suited stems.

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