Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.
The latest campaign to set our creative juices flowing is really getting underway – we’ve given you a brief introduction to Simply Calla, but here’s more on who’s behind it and what it’s all about...
Simply Calla is an innovative promotional campaign kicking off this spring which is set to bring you bucket-loads of refreshingly different design ideas along with information, advice, ideas and anything else Calla-related that the organisers can find!Add a comment
"How to make a corsage" is the most searched query on our site, so it seemed only polite to bring you some serious corsage coverage (click here for our Gluing Guide) ensuring you’re totally clued up for peak prom and wedding season.
Given the success of florist tutorial channel Bloomtube along with feedback from our clips in the past, it’s clear you lot like to watch and learn through video tutorials…
So grab a cuppa, sit back, and enjoy this selection of informative and inspirational videos by top florist Rob Wallace using products from the only one-stop shop for all things bling – Corsage Creations.Add a comment
Brooch bouquets are the latest craze to spread across blogosphere like wildfire. These gorgeously eclectic sparkling alternatives to the roundy-moundy hand-tied have created quite a stir in the wedding world as they can be really quite beautiful, personal, and best of all, kept forever.Add a comment
This spring nothing beats a loosely tied bouquet made up of a few exceptional flowers - flowers which differ from one another in terms of colour, shape and length.Add a comment
Design team Lexmond vs Lexmond has collaborated with Royal Asscher Diamonds to create a sparkling collection of jewellery, recently launched in the flower-filled setting of the residence of the Dutch ambassador in Paris.Add a comment
Hutton Flowers in Northallerton have come up with this pretty nifty idea for Mother’s Day. Fillajar for mum from a set price and hopefully have tons of sweet little jam jar posies flying out the door.Add a comment
We know Valentine’s has been and gone but when we read about one florist’s V-day offering in the Fresh Produce Journal we had to share it – it could be a belter all year round if you’ve got the right customer base.Add a comment
With Valentine’s fast approaching, now seemed a fitting time to bring you updates and images from Fransen Roses. As specialists in red roses, they produce oh-so-sumptuous Red Naomi varieties along with the relatively young Myrna + variety. Both are large-flowered classic reds; the essential romantic gesture.Add a comment
Lucy Summers, a Chelsea Gold Medallist, TV presenter, landscape designer and gardening author has been preparing for Valentine’s this year by creating slightly more risqué designs than usual.Add a comment
When Susan Shannon’s wedding flowers business out-grew her garage and mum’s dining room, she decided to convert an old outbuilding into a bespoke workshop and studio. After an extremely busy summer she grew tired of its bare white walls, so came up with a fabulous idea which spruced up the studio whilst enabling her to showcase her work and skills to any future visitors. It may even drum up a bit of publicity for her business too.Add a comment
Inspired by Interflora’s choice of a hand-tied as the surprise item contestants had to make for the Florist of the Future competitions at RHS Tatton Park, we thought we’d pick out some extra special, state of the art hand-tieds to give you food for thought when bashing out those bouquets. Ranging from the simple but stunning to super-intricate pieces of art… here are some favourite hand-tieds.
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Here at Florist we love to shine a spotlight on sometimes over-looked loved ones; we’ve always had a soft spot for chrysanthemums and this time it’s alstroemeria’s turn. We reckon they're fab little sellers when taking centre stage - have a look at these designs for ideas. Plus their low price makes them even better for it. Visit alstroemeria.biz for all you could ever need to know when it comes to alstros!
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Jane Packer’s exhibition at RHS Hampton Court Palace was a show-stopping display; the idea to invent a whole high street allowed for a huge variety of styles and treated visitors to a unique experience as we were able to stroll down the high street and gaze into windows spectacularly designed to suit each store. Passers-by enjoyed window shopping at a parfumerie, a flower shop, a tea-room, and a clothing boutique.Add a comment
Inspired by our new office Pitcher plant and Emily’s favourite thing from the summer issue - those oh-so sweet Monkey Orchids, we decided it was about time for The Florist team to put our thinking caps on to come up with a bunch of the weirdest plants and flowers we can think of.Add a comment
Whilst we adore full, fat and juicy open designs, there’s no getting away from the fact that many customers are still on the look out for modern, minimalist designs where clean lines and fewer flowers are the norm.
Often, these designs are more a piece of sculptural art for the home than a floral design, which means the container, be it glass, ceramic, stone or any other material, is probably more important than the flowers. In fact, often just a single stem will do.Add a comment
Discussing sympathy flowers is always a difficult aspect of the job as you need to ensure super sensitivity while catering to all of your customer’s needs. As funerals are such a personal and emotional event it’s vital that you play your role perfectly.Add a comment