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Sixty Seconds

We find out what makes interesting flower folk tick in a quickfire Q&A.



60 Seconds with award-winning florist & tutor Amanda Randell


Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide.

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60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings her love of style, creativity and sometimes barking mad interpretations to the world of flowers. Her highlight of 2016 was probably the massive installation Chanel organised outside the National Gallery, which was featured on The Billion Pound Flower Industry TV programme on Channel 4.

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60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge.

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60 Seconds with Pip Holley, Willow Floristry


Meet Pip Holley, joint-owner of Willow Floristry with his partner Tony. Pip’s won a variety of awards for his floral arrangements, working from his brand new shop located on the Dorset/ Hampshire border.

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60 seconds with Lesley Nash, Jennifleurs

Meet Lesley Nash, funeral florist extraordinaire and owner of Jennifleurs florist in Colchester. With 26 years experience, Lesley has a sharp eye for good floral workmanship and the business brain for the finer details of retail floristry.

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60 seconds with John Davidson, Tom Brown Wholesale Flowers

Meet financial director of family business Tom Brown Wholesale Florist, John Davidson. John’s also on the board of  Trustees for Floral Angels, a charity which recycles donated flowers and delivers them to those in need in local communities. He’s recently become a founder supporter of Good Florist Guide, to support, spread the word and encourage his customers to be a part of the GFG.

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60 Seconds with Nikki Meader, West Malling Flowers

Nikki Meader, owner of West Malling Flowers in Kent won BFA Retail Florist of the Year 2015. Although she trained as an accountant, Nikki grew up immersed in flowers with a florist mum and greengrocer dad and returned to her roots when she opened West Malling Flowers in 2011.  She joined the GFG Advisory Panel earlier this year.

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60 seconds with Karen Massey, Fleurtatious

Meet Karen Massey, advisory panel member, two time Chelsea medallist and owner of Fleurtatious florist in Dublin. Karen has an impressive floral range covering everything from beautiful bouquets that are the backbone of the retail industry to her delicate, tropical creations for world-renowned floristry competitions.

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60 Seconds with Jake Nicholson-Lailey

Meet Jake Nicholson-Lailey, director and floral designer at Abundiflora in Glastonbury. Jake’s an ambassador for the Use Them or Lose Them campaign from Country Baskets, he’s spared us sixty seconds to chat about remodelling his shop, starting out in the industry and more. Find out how you can join Jake in the Use Them or Lose Them campaign.

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60 seconds with Sophie Lee, geo-fleur

Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She's recently launched a plant subscription service, in which subscribers receive a monthly exclusive package of plants and accessories. Anyone looking for design inspiration should check out the beautifully curated @geo_fleur Instagram account, and as if that’s not enough, Sophie offers workshops and is in the process of writing a book.

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60 Seconds with Rob Van Helden, Rob van Helden Floral Design

A Dutchman in London, Rob Van Helden has gone from running a flower stall on Fulham Road to heading one of the world’s largest events florists, Rob Van Helden Floral Design, some thirty years later. He’s been chosen by New Covent Garden Flower Market as day five’s featured florist for #BritishFlowersWeek.

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